Prototype Link:
This interactive prototype filled with Veronica’s content changed the way her audience was able to interact with her. This also gave her a platform to sell merchandise.
I began by researching vintage fashion blogs; what images, colors, and typography they used. I also looked at their audience's engagement and made analysis based on the structure, usability, and design of each site. From there I pulled ideas from the sites that had high engagement, and added Veronica’s retro vintage flare, as it was important to her to keep her brand identity. I then developed three wireframes, based on these guidelines, eventually one was chosen and used for the final prototype. For the final prototype I pulled everything together from my research using Veronica’s retro vintage flare as a guideline.
Veronica Magdeline, was a client in the fashion industry, specifically vintage fashion. She is widely known in the vintage fashion community. She has a passion for the thirties, and is now producing her own line of silk scarves.
Veronica needed a new website to launch her blog.
They Wore It
Connecting a $350 Billion Industry to its Audience